Campaign Staff
Apr 8, 2024

Nissan taps kimono designer to send Formula E message

The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses

Nissan creates bespoke kimonos for the Formula E team’s rivals as it embraces the Japanese concept of omotenashi, or 'hosting guests wholeheartedly'. 

Japanese designer Jun Nakamura, who hails from Kyoto, created the set of bespoke kimonos. The campaign is led by a film in which the designer explains the concept of omotenashi while bringing the kimonos to life. It tells the rival teams to "Get comfortable, but not too comfortable."

The campaign was created to mark Tokyo's first time hosting the Formula E-Prix on 30 March.

Campaign Global

Related Articles

Just Published

2 hours ago

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

2 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

3 hours ago

Agency Report Card 2023: Havas Creative

Amidst talks of a potential IPO from parent Vivendi in 2024 or 2025, Havas’ commitment to sustainability will be a defining factor in its positioning and longevity in the market.

3 hours ago

How health influencers Nadya Okamoto and Dr Mike ...

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.