Staff Reporters
Aug 30, 2024

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan

Hamamatsu champions Nissan's innovative spirit through strategic campaigns and partnerships that amplify the brand's global presence.

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan
SEE THE FULL 2024 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#AuthenticLeaders 

Mikimasa Hamamatsu 

Division General manager, global brand strategy and marketing engagement
Nissan
Japan
New member

Mikimasa Hamamatsu, Nissan's division general manager of global marketing, debuts on the Campaign Asia-Pacific Power List, heralding his leadership and strategic prowess in navigating Nissan through an era of EV transformation. 

With a background that traverses continents and industries, from his early days at Tempur Sealy to tenures at agencies like TBWA and Saatchi & Saatchi, Hamamatsu’s career is marked by a blend of creativity and strategic insight. 

His role at Nissan has seen him integrating these experiences to magnify Nissan’s brand on a global stage, particularly during a time when the auto industry is pivoting towards electric mobility and digital integration.

His strategy centres around precision marketing and partnerships with giants like Google and Facebook, enhancing Nissan’s digital footprint and driving engagement through data-driven insights. 

At the ABB FIA Formula E Championship, an electric car-racing series, Nissan’s Formula E Team continued its presence in 2024 at its first-ever edition in Tokyo. Nissan announced its long-term commitment to Formula E earlier this year, reinforcing its 2030 electrification targets.

Hamamatsu’s vision extended to cinematic ventures with the release of Gran Turismo, in which Nissan cars were spotlighted. His innovative partnership approach was further exemplified in collaborations with Manchester City and the groundbreaking 'Pole to Pole' electric vehicle expedition, a nine-month EV trek from the North to the South Pole.

Beyond his marketing successes, Hamamatsu is committed to diversity, equity, and inclusion. He has been instrumental in promoting sports and activities for individuals with disabilities through Nissan’s 'Possibilities Project'. Hamamatsu also contributes to shaping the marketing industry in Asia Pacific as a member of the World Federation of Advertisers’ Asia Advisory Board. 

SEE THE FULL 2024 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#AuthenticLeaders

 

Source:
Campaign Asia

Related Articles

Just Published

21 minutes ago

How brands can make dynamic pricing fairer for ...

Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.

27 minutes ago

Indonesian creators produce the most content in ...

The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.

2 hours ago

How AI and algorithms will shape the future of ...

Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."

3 hours ago

Ratan Tata: The quiet titan who shaped global ...

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.