Racheal Lee
Jun 7, 2011

Ruder Finn Asia, Visionnaire form comms partnership

SINGAPORE - Ruder Finn Asia and Visionnaire have formed a partnership to provide broader services to their mutual clients.

Visionnaire
Visionnaire

The partnership aims to devise comprehensive, unique and long-term impacts for brands through both media communication and events.

Jean-Michel Dumont, chairman at Ruder Finn Asia, commented on the collaboration, “In addition to shared clients, the Ruder Finn Asia and Visionnaire teams share the same passion for creativity, professional service and impeccable work. I am confident that leading brands will recognise the advantage this partnership can bring to them. Ruder Finn’s extensive Asia footprint will also allow the partnership to build pan-Asian brand experiences.”

Ruder Finn is the agency for Cartier, Givenchy, Hermes, Bang & Olufsen and Hennessy. It also produces an annual China Luxury Forecast focusing on trends in luxury consumption.

Visionnaire, meanwhile, has worked with luxury clients such as Bvlgari, Piaget, Boucheron and Audemars Piguet. In the automobile sector it has been working with Audi, which has been a client of Ruder Finn since 1999.

David Desbordes co-founder and managing director of Visionnaire, believed that the combined Singapore team will include the right combination of communication and media experts, event and operation specialists, designers and coordinators, which will be brought together to create a seamless brand experience from conceptualisation to execution.

Alexandre Sokolovitch, co-founder and business development director at Visionnaire, said, “Our aim is to revolutionise the standards of brand building by creating world-class campaigns, from concept to strategy planning, from media campaigns to quality event production and management.

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