automobile

Aug 2, 2017

How Mercedes-Benz is steering toward younger buyers

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.

Nov 20, 2013

Lexus uses Twitter and Vine to sneak peek new coupe and concept cars

TOKYO - Lexus International plans to reveal its latest models through Twitter and Vine by responding to one a tweet at a time in the run up to the 2013 Tokyo Motor Show.

Apr 24, 2013

Proton Malaysia puts Naga DDB and Pico agencies on 1-year trial

MALAYSIA - National automaker, Proton, has engaged NagaDDB and brand activation agency Pico on a project basis for a year-long evaluation period.

Jan 25, 2013

Qoros hands BBH China its global creative account

SHANGHAI - BBH China has won the global account for Chinese car brand Qoros after a two-month pitch process that involved W+K, and HS Ad, among other contenders.

Oct 22, 2012

Kia Australia uses 'fathertism' to launch Next Gen Sorento

SYDNEY - Kia Australia and its in-house agency Innocean Worldwide Australia have decided to favour fathers in the launch of the Next Gen Sorento at the 2012 Australian International Motor Show.

Jun 7, 2011

Ruder Finn Asia, Visionnaire form comms partnership

SINGAPORE - Ruder Finn Asia and Visionnaire have formed a partnership to provide broader services to their mutual clients.