Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.
TOKYO - Lexus International plans to reveal its latest models through Twitter and Vine by responding to one a tweet at a time in the run up to the 2013 Tokyo Motor Show.
MALAYSIA - National automaker, Proton, has engaged NagaDDB and brand activation agency Pico on a project basis for a year-long evaluation period.
SHANGHAI - BBH China has won the global account for Chinese car brand Qoros after a two-month pitch process that involved W+K, and HS Ad, among other contenders.
SYDNEY - Kia Australia and its in-house agency Innocean Worldwide Australia have decided to favour fathers in the launch of the Next Gen Sorento at the 2012 Australian International Motor Show.
SINGAPORE - Ruder Finn Asia and Visionnaire have formed a partnership to provide broader services to their mutual clients.
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