Matt Barker
Jul 26, 2022

Rob Chalmers takes up chief experience officer role at Dentsu Creative

The new position involves growing 'society-changing, future-facing business'.

Rob Chalmers takes up chief experience officer role at Dentsu Creative

Former Engine creative chief experience officer Rob Chalmers has joined Dentsu Creative as UK CXO.

Chalmers was brought in by Engine to head up the agency’s first brand and experience consultancy three years ago, and has worked with high-profile clients including Toyota (where he grew Australian market share by 24%), Pizza Express, Apple, Nike, Google and Samsung.

Reporting to James Morris, Dentsu Creative's chief executive officer, EMEA and UK, Chalmers will lead a team of 90, with a remit to build what the agency bills as “society-changing, future-facing business and products”.

That means using experience innovation to grow markets and other business opportunities for a client list currently headed by Clarins, Shiseido, Asahi, Visit Scotland and the Royal Academy of Music.

Dentsu was doubtless attracted by Chalmers' creative thinking and impressive track record in experience and business growth, which has seen him lauded with industry awards but also created some very healthy financial prospects for clients, three of which have obtained unicorn status after working with the former R/GA APAC executive creative director.

The move signals Dentsu Creative UK’s first hire since it launched a global network at Cannes Lions last month, and Morris is excited about the fresh energy and ideas Chalmers will bring to his new employer.

“Rob is an exceptional creative entrepreneur who thinks through products and services to imagine new things," he said.

For his part, Chalmers said that coming to Dentsu felt like a logical next step in his career.

He added: “I’m a huge believer in what Dentsu Creative is building. Everything I have done has involved building new creative capabilities to help brands solve their next big problem through experience.

“To have that reflected not only in the agency’s ambition for modern creativity, but in its existing capabilities, diverse people and perspectives is even better.”

Campaign UK

Related Articles

Just Published

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

2 days ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

2 days ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.