Leong’s main focus will be to develop business in the region and oversee creative solutions for clients.
"Richard brings an enormous wealth of experience from both agency- and client-side. I look forward to working closely with him as Imagination continues to grow in Southeast Asia and beyond," said Andrew Au, Imagination’s MD for Southeast Asia.
"I'm fascinated by the way the marketing world has moved from communications to experiences,” said Leong of his new position. “Brand experience and customer experience are merging, and the growing need for ecosystem design. I can't think of any agency that can match the experience ecosystems designed by Imagination.”
Leong has held key planning positions in Bates, Leo Burnett and Lowe. He left Naked Communications in May 2012, but continued to consult to Naked on certain projects. Shortly after Leong left Imogen Hewitt, joint MD of Naked returned to Australia to take on a business development role at the agency’s Sydney office.
Imagination has offices in Mumbai, Singapore, Hong Kong, Beijing, Shanghai, Tokyo, Melbourne, Sydney. Its key clients in Singapore include Shell, HP and Dow Jones. Regionally, it services Ford, Jaguar and GE.