He will report to Jean-Paul Burge, chairman and CEO of BBDO Asia, taking on the post in addition to his current role as Proximity Worldwide’s regional managing director for Asia, Middle East and Africa.
Based in Singapore, the position will see him will extend his responsibilities across the six BBDO offices in Southeast Asia
Burge described Fraser as “a proven global marketer with more than 20 years’ experience”, working with leading brands...
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