The agency beat stiff competition from Adam & Eve/DDB (UK), Ogilvy Taiwan, Ogilvy Group Thailand, TBWA\HAKUHODO and TBWA\Hong Kong to win the accolade, which was chosen by a panel of marketers.
McCann Worldgroup in the US was named Global Creative Network of the Year, seeing off McCann Worldgroup Europe and Ogilvy Asia. In the Global Digital Innovation of the Year category, the UK’s AnalogFolk triumphed against a shortlist comprising Accenture Interactive (Japan), Huge (US), Mindshare (Indonesia), Mindshare (Vietnam) and Reprise (Hong Kong).
The US scooped its third top prize with Mother (US) named Global Independent Agency of the Year having beaten Appsynth (Thailand), CJ WORX and Spore Bangkok, SUNNY SIDE UP (Japan), TOMORROW (Greater China) and Uncommon Creative Studio (UK).
The UK’s Manning Gottlieb OMD was awarded Global Media Agency of the Year having pipped Essence US, MediaCom Hong Kong, Mindshare Hong Kong, Mindshare Indonesia and Zenith Taiwan to the post.
Claire Beale, the global editor-in-chief of Campaign, said: "There are plenty of awards that acknowledge creative excellence, or reward effectiveness, or celebrate talent. Campaign’s new Global Agency of the Year awards recognise all of those qualities and also consider a range of additional measures, such as new business performance, thought-leadership, innovation, culture and values. Here we are celebrating the very best all-round performers on the globe, these are the agencies setting the highest standards and we congratulate them all."