Ranjani Raghupathi
Oct 18, 2017

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Retail: Social-media marketing trends and top content

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the retail industry.

Trending Topics

Using Unmetric Discover, we found topics and hashtags brands from the retail industry are using.


Retail brands tend to post more content in the evenings, but 9 am to noon is when they get the best engagement.

Top Performing Facebook Content (October 1 through 9):

1. Skechers Singapore
Engagement Score* – 1,000

2. Crocs Philippines
Engagement Score – 1,000

3. Uniqlo Thailand
Engagement Score – 1,000

4. Marks and Spencers Philippines
Engagement Score – 1,000



The average retail chain's Twitter account from Asia added 72 followers in the period from October 1 through 9.

Top Performing Twitter Content (October 1 through 9):

1. Nike Run Japan
Engagement Score – 1,000

2. Paragon Footwear India
Engagement Score – 1,000

3. Pretty Secrets India
Engagement Score – 1,000


Though most brands in the retail industry did not add a filter on Instagram, images with the Reyes filter seemed to get the most engagement.

Top Performing Instagram Content (October 1 through 9):

1. Fila India
Engagement Score – 945


#FilaIconic First look ?????? #FilaIndia

A post shared by Fila India Official (@filaindia) on

2. Basics Life India
Engagement Score – 900


Time for the urban outlook. #Autumn2017 #lookbook #fashionvideo #basics #youretheman

A post shared by Basics Life (@basicslife) on

3. Only Vimal India
Engagement Score – 826


Made from a specific animal, this fabric keeps you warm in the coldest winters. #FFQ #OnlyVimal

A post shared by Only Vimal (@onlyvimal.india) on

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. Read more at: http://www.campaignasia.com/article/brands-post-more-facebook-videos-but-where-is-the-engagement/439311  

Ranjani Raghupathi is a marketing manager at Unmetric. You can follow her on Twitter @ranjanithinks.


Campaign Asia

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