Babinet, chairman of BETC Euro RSCG and global chief creative officer of Havas, will be taking charge of the Film, Press, Outdoor and Radio jury as well as the jury for the Integrated prize with Morel, chairman and CEO of Wunderman, chairing the Direct and Promo & Activation juries.
Terry Savage, chairman of Cannes Lions - which organises the festival in partnership with Haymarket - says Spikes is honoured to have the experts on board. “(They are) two greatly admired industry leaders whose commitment to their profession and immense expertise will be significant for the awards and for the region,” he said.
Both Babinet and Morel say they are looking forward to judging the best of Asia’s creative talent. “Spikes Asia represents the best, restless, inquisitive spirit of advertising that the region offers the world today,” Morel said. “I am excited to see work that simultaneously inspires and challenges.”
“This festival is an important measure of creativity and I am looking forward to seeing what the region has to offer,” Babinet added.
The Spikes Asia Advertising Festival will take place at Suntec Singapore, from 18 to 20 September.
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