SHANGHAI - Rapp China has hired former Wunderman China data analyst Vivien Huang for the newly created position of CRM strategist.
Huang will report to Rapp China managing director Ross Gearing, who came on board earlier this year.
Huang will tap into Rapp's extensive regional network of data analysts with the added responsibility of supporting DDB China's planning team.
According to the agency, Huang's considerable national and international experience in data analysis, data driven marketing and strategic planning will benefit a range of existing Rapp clients, including Johnnie Walker, Friso and Philips.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
