Staff Reporters
Jul 25, 2019

Salesforce and Alibaba unveil China partnership

Deal sees US CRM giant make big push for Chinese market.

Salesforce and Alibaba unveil China partnership

Salesforce and Alibaba announced a new partnership that sees the Chinese tech firm become the exclusive provider of Salesforce’s CRM services in Greater China.

The move launches Salesforce in China, as well as Macau, Taiwan and Hong Kong, through Alibaba Cloud, which will exclusively provide Salesforce services such as Sales Cloud, Service Cloud, Commerce Cloud and Salesforce Platform to clients. Alibaba will also only sell the Salesforce CRM product suite to clients.

Speaking at the Alibaba Cloud Summit in Shanghai yesterday, Ryan Aytay, Salesforce executive vice president of strategic partnerships, said: “With Alibaba’s strong, advanced and secure cloud infrastructure network and insight into the Chinese market, both parties will provide the best localised solutions for our global customers.”

According to Gartner, Alibaba Cloud is the largest cloud-computing service in Asia-Pacific. The Salesforce deal could help strengthen its position against rivals such as Amazon and Microsoft.

Ken Shen Tao, vice president of Alibaba Could Intelligence, said the combination of Alibaba’s cloud infrastructure and data intelligence platform with Salesforce’s CRM solutions “will provide global customers with incredible customer experiences at every touchpoint”.

Campaign Asia

Related Articles

Just Published

9 hours ago

Sexual harassment at Cannes: A 'difficult yet ...

People need to trust that employers, event organisers and others with a duty of care are looking out for them, says Digital Cinema Media's Karen Stacey.

9 hours ago

Amazon and GroupM partner to embed brands in live ...

E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.

9 hours ago

Havas pushes integration with new ‘Converged’ ...

French agency group’s moves come ahead of possible stock market float.