Jason Wincuinas
Jul 15, 2015

Q&A: Martin Sorrell on innovation in China

In anticipation of Campaign's upcoming innovation issue, we present a timely Q&A with WPP's Sir Martin Sorrell that examines what's fuelling innovation in China today.

Sorrell: still in its infancy, programmatic represents a major growth opportunity in China

In terms of innovation, what do you see as close on the horizon in China 

We see innovation in all areas of Chinese business but one hot battleground is the financial services industry as the likes of Xiaomi’s Huoqi Bao, Alibaba’s Alipay and Yu’e Bao and Tencent’s Licaitong go head-to-head with the giant Chinese banks. This will be fascinating to watch and the Chinese consumer will be the ultimate beneficiary.


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