Sara Kimberley
Feb 22, 2011

Publicis targets small businesses with new offering

GLOBAL - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.

Publicis Groupe chairman and chief executive Maurice Levy.

The new business will launch in France, overseen by Maxime Baffert, deputy general manager of Publicis-owned lead performance marketing agency Performics France, who will become chief executive.

Following the launch of the service on 21 February, the model of the business will roll out internationally.

The Publicis Webformance toolkit will help companies capitalise on online advertising, ecommerce and mobile communication, and teach them how to use platforms such as Google and Facebook.

A pilot for Publicis Webformance...

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