Gideon Spanier
Mar 10, 2016

Publicis Media names regional CEOs and axes brands in agency shake-up

Publicis Media boss Steve King has named regional chief executives to cover three key areas of the world and streamlined its media agencies into four global networks.

Gerry Boyle

Tim Jones becomes regional chief executive for the Americas, Iain Jacob regional CEO for EMEA, and Gerry Boyle regional CEO for APAC, covering 20 top markets between them.

Two longstanding group brands, Starcom Mediavest Group and ZenithOptimedia, are retired to better enable a flatter organisational structure. 

King said the agencies Starcom and Zenith would continue as global media networks. Mediavest Spark will be a newly rebranded third...

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