PR head launches bespoke beer brewery

Mutant Communications CEO Joseph Barratt has launched Trouble Brewing, a Singapore beer label that offers customisable brews and branding for companies and events.

Offering a wide range of craft beers in both bottle and keg format, brewed fresh and locally in Singapore, Trouble is focused on creating personalised brews that brands can completely customise, from the bottle, to the branding, to the beer itself.

Given his years in the PR, marketing and media landscape, Barratt said the opportunity to match craft beer and personalised branding was one he couldn’t miss.

“I have always loved beer, brewing and the power of great branding—and Trouble Brewing is an opportunity to bring these worlds together,” he said.

The business model is centred around brands or companies either subscribing to regular deliveries of their own personalised beer, or making one-off purchases around large events.

Barratt said Trouble is already exploring several qualified leads, including a hotel group and a law firm.