Amit Jain
Jun 12, 2014

PR agencies scramble to stake claims in Myanmar

As Burma comes out of decades of self-imposed isolation, PR agencies are rushing to do business. The Blink Agency is the latest to set up shop.

PR agencies scramble to stake claims in Myanmar

"There are great opportunities in today’s new Myanmar to create your brand, promote your products and services, and manage your reputation, but few people with the PR abilities to make this happen," claims Stephen Kyaw, former TV presenter and now managing director and CEO of The Blink Agency.

Limitless potential has PR agencies following brands into the country. But the firms working to establish themselves face challenges in the country's unique culture and even practical issues such as rising rent.

Read the rest of "The scramble for Myanmar" on the website of PRWeek Asia

Source:
PRWeek
Tags

Related Articles

Just Published

6 hours ago

PepsiCo India appoints Leo Burnett to handle creative

The account was won following a multi-agency pitch.

6 hours ago

Hotwire makes double acquisition worth $37.5m

Enero Group has announced a double acquisition for Hotwire worth a total of US$37.5m in cash and shares. The move will see the tech comms and marketing agency operate its first owned offices in Asia.

6 hours ago

First Virgin Media ad by VCCP features TV rapping ...

The campaign also includes shorter 'blipverts' interrupting ad breaks.

6 hours ago

Will the Greenpeace protests at Cannes stop ...

The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.