"There are great opportunities in today’s new Myanmar to create your brand, promote your products and services, and manage your reputation, but few people with the PR abilities to make this happen," claims Stephen Kyaw, former TV presenter and now managing director and CEO of The Blink Agency.
Limitless potential has PR agencies following brands into the country. But the firms working to establish themselves face challenges in the country's unique culture and even practical issues such as rising rent.
Read the rest of "The scramble for Myanmar" on the website of PRWeek Asia.
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