Staff Writer
Jul 26, 2018

Pico subsidiary teams up with Japanese entertainment group

The alliance will focus on major sports sponsorship activations including the Tokyo Olympics 2020.

TBA, a full-service creative brand activation agency under the Pico Group, has formed an alliance with Empire Entertainment Japan K. K. and Empire Entertainment, brand experience and entertainment groups based in Tokyo and New York City respectively.

The alliance will bring together the strengths of both companies with a particular emphasis on the Tokyo Olympics 2020.

Because TBA has had a long line of sports activation projects in its catalogue, the...

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