Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Oct 23, 2020

The evolution of events in the ‘new normal’

Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.

Jul 8, 2020

How to avoid webinar fatigue and improve lead generation from virtual events

Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.

Jul 2, 2020

Case study: How Infiniti built a smart retail showroom in Shenzhen

Big data, facial recognition, mixed reality—the makings of a car showroom from the future.

May 27, 2020

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.

Apr 8, 2019

Photos: Lynk & Co creates ‘immersive’ race experience in Japan

A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.