The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.
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