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In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
The evolution of events in the ‘new normal’
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.
How to avoid webinar fatigue and improve lead generation from virtual events
Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.
Case study: How Infiniti built a smart retail showroom in Shenzhen
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
PHOTOS: Alibaba Cloud creates virtual showroom
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
Photos: Lynk & Co creates ‘immersive’ race experience in Japan
A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.
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