Truly engaging digital experiences and safe physical events will remain the order to the day for some time to come. Pico's Hong Kong-based VP shares some recent effective examples.
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
Personal touches, adding some cinematic production value and collecting the right data are key says the GM of a Hong Kong activation firm.
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