As part of our look at The Philippines' top brands of 2018 under the Asia's Top 1000 Brands report, we asked Filipino consumers to identify their top home-grown brands, and Jollibee, Magnolia San Miguel, Bench, Cherry Mobile, San Miguel and MyPhone Mobile emerged on top. Here, three in-market observers discuss what's behind the success of these brands, and what it will take to uphold that status.
Jollibee was chosen by consumers as...
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