Staff Reporters
Jul 16, 2018

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

As part of our look at The Philippines' top brands of 2018 under the Asia's Top 1000 Brands report, we asked Filipino consumers to identify their top home-grown brands, and Jollibee, Magnolia San Miguel, Bench, Cherry Mobile, San Miguel and MyPhone Mobile emerged on top. Here, three in-market observers discuss what's behind the success of these brands, and what it will take to uphold that status.

Jollibee was chosen by consumers as...

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