Gabey Goh
Sep 1, 2016

Philippines sees spike in marketing recruitment efforts: Monster Index

While Philippines sees a jump, e-recruitment of advertising, marketing and media professionals remains slow across Singapore and Malaysia in July.

Philippines sees spike in marketing recruitment efforts: Monster Index

SOUTHEAST ASIA – Advertising and marketing professionals in Singapore and Malaysia could be in for a slower job hunt, as fewer employers have been posting online recruitment ads than last year.

On the other hand, industry professionals in the Philippines might find themselves with an abundance of jobs to choose from.

This is according to the latest Monster Employment Index (MEI), a monthly gauge of online job hiring activities across Singapore, Malaysia and the Philippines. The index records the industries and occupations that show the highest and lowest growth in recruitment activity.

Of these three markets, the Philippines is the only country to register positive growth in online hiring across advertising, market research, public relations, and media and Entertainment, with 33 percent year-on-year growth between July 2015 and 2016.

It is also the only country to show positive growth for marketing and communications roles with 9 percent growth – although they are still one of the country’s slowest growth occupations.

In Singapore, the industry reported no change in growth between July 2015 and July 2016. Marketing & Communications jobs remains relatively stagnant at -6 percent annually.

Malaysia has seen even more of a decline year-on-year in July 2016, registering -17 percent for the industry’s online hiring as a whole. The e-recruitment of industry professionals in the country has also seen a 10 percent drop year-on-year in July.

Sanjay Modi, MD of Monster for APAC and Middle East noted that it is “not surprising” that the e-recruitment of professionals in this sector is growing in the Philippines.

“The country is currently experiencing some of its lowest unemployment figures ever, with employers making the most of the booming economy to find and hire a range of talent across this creative industry,” he said.

Modi added that the situation remains a bit more negative in Singapore and Malaysia. While Malaysia’s reported declines are more severe than Singapore’s, both countries have been slowing down in online hiring across this industry for some time.

“There is still a demand for marketing professionals with niche skills, particularly across digital and e-commerce roles, but in a broader sense the figures may not change drastically for the remainder of 2016,” he said.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month

Market

2015

2016

% Growth

Y-o-Y

 

May

Singapore

103

100

-3%

Malaysia

85

77

-9%

Philippines

89

104

17%

 

June

Singapore

103

104

1%

Malaysia

90

77

-14%

Philippines

95

110

16%

 

July

Singapore

104

104

0%

Malaysia

87

72

-17%

Philippines

95

126

33%

Marketing & Communications jobs:

Month

Market

2015

2016

% Growth

Y-o-Y

 

May

Singapore

82

78

-5%

Malaysia

92

91

-1%

Philippines

 100

113

 13%

 

June

Singapore

82

79

-4%

Malaysia

100

89

-11%

Philippines

108

118

9%

 

July

Singapore

84

79

-6%

Malaysia

97

87

-10%

Philippines

109

119

9%

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. 

The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

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