Benjamin Li Magz Osborne
Mar 15, 2011

PHD tipped to be handling HTC media business

TAIPEI – PHD is tipped to have picked up HTC’s media planning and buying in selected Asian markets.

HTC is tipped to be using PHD in some markets in the region
HTC is tipped to be using PHD in some markets in the region

Sources say Omnicom Media Group’s PHD is already handling HTC’s business in Hong Kong and India, while the business still officially resides with AOR ZenithOptimedia.

Last year, Taiwan-headquartered HTC awarded its estimated US$40 million media and digital business in China to ZenithOptimedia and Digitas.

HTC launched its smartphones in China late 2010, and debuted a new range across the region to coincide with the launch of Microsoft's Windows Phone 7.

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