Commenting on the partnership, Dato' Francis Lee, executive director at Berjaya Pizza Company, said, “We are delighted to work with PHD Malaysia. PHD’s proactive approach to understanding our business, the enthusiasm of their staff and the tools and strategies they employ, helped us to make the decision in their favour.”
Audrey Chong, senior business director at PHD, said, “Winning the Papa John’s media account is one more step in the direction of expanding PHD’s footprint in Malaysia. The team looks forward to working on the account and help Papa John’s to strengthen their brand presence in this market.”
The win is effective immediately.
Berjaya Pizza Company recently appointed Lowe and Partners Malaysia as the new communications agency for its Papa John’s Pizza franchise operations in the country, with the campaign set to kick off in the second quarter of this year.