Renato Quaroni
Mar 24, 2017

Personalisation: Taking small-business service levels to the digital realm

Chatbots and other tech for personalising customer experience are no longer out of reach for even smaller brands.

Renato Quaroni

Know that feeling when your favourite coffee place remembers your order Or when a local shop owner asks whether your kid likes their new backpack Oddly enough, it’s often these small gestures and thoughtful remarks that shape and strengthen our relationships with a business. How can we apply these small business smarts online

People love recognition. Being recognised makes us feel special or at least important enough to be serviced with consideration of our interests....

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