Susie Sell
Sep 6, 2012

Perodua to pitch media business

KUALA LUMPUR – Malaysian car manufacturer Perodua is to review its media business in a closed-door pitch this month.

Perodua to pitch media business
Perodua to pitch media business

Around four agencies are understood to have been invited to the media planning and buying pitch, slated to be held next week. The business is believed to be currently held by Vizeum.

The media review follows the creative pitch held by Perodua earlier this year. It was reported at the time that Perodua’s media spend last year on television and print exceed RM27 million.

Perodua frequently ranks first in Malaysian new vehicle sales, taking the top spot in 2011 for the sixth consecutive year. It delivered 179,989 units of the Myvi, Viva and Alza to take 30 per cent of the Malaysian market, a marginally lower share and volume than the year before.

Perodua did not respond to a request for comments before press time.


Related Articles

Just Published

8 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

10 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

10 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

14 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.