Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jul 21, 2020
Pepsi AR campaign draws 600,000 posts in China
An augmented-reality campaign by VMLY&R allowed users to create and post content in WeChat and Douyin.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 29, 2024
Mainland Chinese expats in HK favour Douyin and ...
Nov 13, 2023
Podcast: Unlocking China—a marketer’s guide to ...
May 29, 2023
China social media in 2023: The brand guide to ...
Just Published
5 hours ago
Ads next to 'brand unsafe' content deliver stronger ...
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
14 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
16 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
16 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.