Ad Nut
Nov 12, 2015

Oreo invites SEA artists to sing along

From Southeast Asia: ‘Wonderfilled - Sing With Me’ by Carat for Oreo

Oreo invites SEA artists to sing along

Carat has created and produced a music video for Mondelēz International’s Oreo brand, featuring favourite local music stars from Malaysia, Indonesia and the Philippines.

Oreo invited Malaysian singer-songwriter Zee Avi, Filipino pop-rock band Up Dharma Down (UDD) and Indonesian vocal group Gamaliel Audrey Cantika (GAC) to collaborate together on a unique song.

(The video window below will play a version with all three artists, followed by individual takes on the song by each artist.) 

The music video targets millennials and plays into the brand's wider ‘Wonderfilled’ campaign, which launched across Southeast Asia earlier this year. The video has more than 2 million views on YouTube in its first two weeks.

Ad Nut approves of this campaign—and Oreo's taste in music—and hopes to see more brands becoming patrons of the arts, especially local talent in markets where they hope to endear themselves to consumers.

Ad Nut will neither confirm nor deny that singing along to the song occurred while watching the music video.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

5 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments.

6 hours ago

Bessemer Venture Partners hires Shannon Brayton as ...

he tech-sector veteran will lead marketing and communications at the venture capital firm.

6 hours ago

Ebiquity launches responsible media tool to ‘drive ...

Francesca Leronni appointed group director of responsible media at Ebiquity.

6 hours ago

Dove turns attention to heavily edited selfies in ...

The focal point of the new campaign, "Reverse selfie", by Ogilvy, is a 60-second film that features an image a young woman has posted on social media.