Leigh Terry
Dec 6, 2012

OPINION: Shhhh, I’m watching, voting, tweeting, and liking with my TV

Leigh Terry, CEO for Australia and New Zealand with Omnicom Media Group, explains how TV has stopped being antisocial—and what that means for brands.

A lot of eyes here in Australia are keeping a close watch on the recent launch of Zeebox at Channel 10, adding to the industry’s intense scrutiny and analysis of the impact of Social TV on networks and advertisers alike Zeebox uses an app to offer up contextual information associated with the network's broadcast. -Ed.

That TV has rapidly become a social experience is no real surprise. It is simply a natural extension of...

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