Marketing News Opinions
Frédéric Colas
Feb 28, 2012

Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, about the dangers of focusing on the small percentage of customers that fall into the early-adopter category.

Frederico Gonzales

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