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The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
Shashank Srivastava, the automaker's senior executive officer, marketing and sales, speaks with Campaign India on the sidelines of a campaign rolled out to celebrate six years of its Arena retail offering.
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
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