Jin Bo
Jan 14, 2011

Online mahjong game lures players with TV hostess Dee Hsu

In order to promote the web version of its popular mahjong game 'Play with the stars', Taiwanese online game portal Gametower has launched a campaign centered around top TV hostess Dee Hsu.

Online mahjong game lures players with TV hostess Dee Hsu

More commonly known as 'Xiao S' or 'The junior S', Dee Hsu established her status as a top hostess across the Chinese community with her unconventional style in the decade-old talk show 'Kangxi Laile'.

In the TVC, Dee Hsu is seen clad in red with her iconic smile and confidence.

“Why can I always look so brilliant? Because I play ‘Play wih the stars’,” she says, “It has a special formula that helps me stay away from feeling bored and get happy. As long as you are happy, you look brilliant.”

The hostess also features as a virtual player in the game.

The online game sector in Taiwan is very competitive with several popular mahjong games in the market, including Fun Town's 'Superbrand mahjong series'.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Martin Sorrell: Tech platforms are encroaching on ...

AI is changing relationships between tech platforms and clients, according to S4 founder.

9 hours ago

7 campaigns from APAC shortlisted for Glass Lions

Not a single campaign from Asia Pacific made the cut for the Titanium Lions, and the region has only one nomination for the Innovation Lions.

9 hours ago

Are controversial ads really such a bad thing?

Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.

9 hours ago

YouTube, Pinterest, Snap and WACL urge better ...

A number of new research projects indicate that women still do not feel accurately represented across the industry.