Omnicom Group has replaced its managing director in Pakistan for Impact BBDO.
After nearly four years as the managing director for Impact BBDO in Pakistan, Faisal Durrani has moved back to his hometown in Karachi, joining Digital Invasion Films as a managing partner.
A statement from BBDO Asia said that Durrani "will be pursuing his passion for production and is in the midst of setting up a content-driven production house focusing on online videos."
He has been replaced by Irfan Fatmi, the former regional director for telecom clients at Impact BBDO in the United Arab Emirates.
"Faisal has contributed immensely in the growth of BBDO Pakistan and we wish him all the best in his endeavors," said Fatmi in a statement to Campaign Asia-Pacific.
Durrani was credited with expanding the team from 21 to 37, launched a digital and social division responsible for servicing Pepsico brands, and led the agency to multiple wins at international and local award shows such as Cannes Lions, Spikes Asia, Dubai Lynx, and a Bronze win at the 2017 Agency of the Year awards.