Shawn Lim
Dec 1, 2023

OMD retains media duties for DFI Retail Group in APAC

Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.

OMD retains media duties for DFI Retail Group in APAC

Global media agency OMD has successfully defended its media account for DFI Retail Group, a pan-Asian retail giant, in Singapore, Malaysia, Indonesia and Hong Kong, Campaign understands.

The account, which covers DFI’s brands such as Mannings, Ikea, and Cold Storage, is worth close to $40 million, according to Comvergence.

Campaign understands that OMD faced competition from Mindshare, Dentsu, Publicis and Mediabrands in the pitch process.

OMD has been on a winning streak this year, topping the global media agency rankings for new-business activity from January to August 2023, with billings reaching $1.2 billion from 122 accounts, as reported by Campaign's Advertising Intelligence tool

One of its recent wins is the $187 million global account for Bacardi, the world’s largest privately held spirits company. However, OMD also lost some major accounts, including the French spirits brand Remy Cointreau in China, worth $30.8 million, and an Australian pharmaceuticals company (confidential client) worth $6.7 million.

OMD did not respond to any queries at the time of publication.

Campaign Asia

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