Emily Tan
Dec 5, 2012

OMD Malaysia wins Resorts World Genting account

KUALA LUMPUR - Following a prolonged competitive pitch involving nine agencies, OMD Malaysia has won the Resorts World Genting global media account, effective immediately.

Resorts World Genting theme park
Resorts World Genting theme park

The account, estimated at more than US$5 million, was previously held by Publicis Groupe's MediaVest Malaysia. 

Following its appointment, OMD Malaysia will be responsible for the resort's offline and online media business in Malaysia and worldwide, with digital a "huge focus going forward", said Margaret Lim, managing director, OMD Malaysia. 

Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, said OMD won the account with its "strategic orientation and in-depth knowledge of the industry". 




Related Articles

Just Published

2 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

3 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

3 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

3 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.