Emily Tan
Dec 5, 2012

OMD Malaysia wins Resorts World Genting account

KUALA LUMPUR - Following a prolonged competitive pitch involving nine agencies, OMD Malaysia has won the Resorts World Genting global media account, effective immediately.

Resorts World Genting theme park
Resorts World Genting theme park

The account, estimated at more than US$5 million, was previously held by Publicis Groupe's MediaVest Malaysia. 

Following its appointment, OMD Malaysia will be responsible for the resort's offline and online media business in Malaysia and worldwide, with digital a "huge focus going forward", said Margaret Lim, managing director, OMD Malaysia. 

Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, said OMD won the account with its "strategic orientation and in-depth knowledge of the industry". 

 

 

 

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