Campaign India Team
Aug 3, 2022

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

Balagopalan was head of strategic planning for Ogilvy West and East.

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Ogilvy India has announced the elevation of Ganapathy Balagopalan as deputy chief strategy officer.
 
Balagopalan will be the national effectiveness leader at the agency and also look to champion the digital strategy aspect of brands. He joined the agency 20 years ago, and was head of strategic planning, Ogilvy West and East. While Balagopalan takes on a national role, he will continue to be the planning head for Mumbai and Kolkata. 
 
Prem Narayan, chief strategy officer, Ogilvy India, said, "'Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez. Guns has been the account planning custodian for some of Ogilvy India's dearest brands - Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”
 
VR Rajesh, group president, Ogilvy India, said, "There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning."
 
Balagopalan added, "At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world. I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way."
Source:
Campaign India

Related Articles

Just Published

3 hours ago

WPP's Mark Read sees pay package surge

The holding company's resurgence has resulted in a near-doubling of Read's compensation.

3 hours ago

Mango and other ‘masstige’ brands shutter after ...

Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.

3 hours ago

The We ❤️ NYC campaign which didn't get much love

Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.

4 hours ago

Mullen Lintas ropes in Meta's Ram Jayaraman as CCO ...

The creative strategist of Meta takes on the role previously held by Garima Khandelwal, who has moved on from the company.