Ad Nut
Nov 2, 2021

Oatly shows the true meaning of 'meta'

AD NUT's PICK OF THE WEEK: It's Oatly ads all the way down, as the brand creates the advertising equivalent of a matryoshka doll: An Instagram post that contains (count 'em) eight additional Oatly ads.

Oatly shows the true meaning of 'meta'

Eat your heart out, Mark Zuckerberg. Oatly has done 'meta' betta than you.

Ad Nut greatly enjoyed this bit of smart silliness from the oat-milk brand:


A post shared by Oatly (@oatly)

In case you can't keep track while watching, that's nine ads for the price of one. Count along with Ad Nut:

  1. An Instagram video of an Oatly meeting discussing...
  2. A mural that shows...
  3. A newspaper ad that shows...
  4. A mobile truck ad that shows...
  5. A video of a woman playing the organ in front of...
  6. A billboard that shows...
  7. A social media post that shows...
  8. A boat-borne billboard that shows...
  9. A bus stop ad.

The brand carried out the stunt in the Netherlands.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



Related Articles

Just Published

9 hours ago

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

9 hours ago

Snap opens an AR holiday market for Black Friday

The holiday market features AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon and Walmart.

10 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool.

12 hours ago

Amazon, Asian Paints and Tata Tea: India's most ...

Zomato, Samsung, Jio, and Surf Excel also appear high on Kantar's list of the market's most purposeful brands.