oatly
Mar 24, 2021
Oats, floats and jokes: what can start-ups learn from Oatly?
Oatly is using brand personality to cut through a half-century of sameness.
Dec 23, 2019
Best brand designs of the past decade, according to experts
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
May 8, 2019
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
