oatly

Mar 24, 2021

Oats, floats and jokes: what can start-ups learn from Oatly?

Oatly is using brand personality to cut through a half-century of sameness.

Dec 23, 2019

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

May 8, 2019

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.