oatly
Oatly launches plant-based puppet mini-series
The UK campaign has been designed not to feel like an ad.
Oatly shows the true meaning of 'meta'
AD NUT's PICK OF THE WEEK: It's Oatly ads all the way down, as the brand creates the advertising equivalent of a matryoshka doll: An Instagram post that contains (count 'em) eight additional Oatly ads.
Oatly IPO reveals ‘crucial’ role of in-house creative team and risk of losing talent
“Creativity is at the centre of the Oatly brand,” the prospectus said, as it stressed importance of 51-strong in-house team.
Oats, floats and jokes: what can start-ups learn from Oatly?
Oatly is using brand personality to cut through a half-century of sameness.
Best brand designs of the past decade, according to experts
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
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