Oct 18, 2023

Oatly on daring ‘big dairy’ to show off its climate hoofprint

Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.

May 8, 2023

Oatly offers free advertising to dairy rivals willing to reveal carbon footprint

The Swedish oat-drink company has added information about its climate impact to products in the U.S.

Apr 28, 2023

Oatly created a F*ck Oatly website. Here’s why

For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.

Feb 15, 2022

What does a new oat 'm*lk' brand have to do with Monty Python?

A Singapore-based oat-milk brand invites the world to 'Always look on the Oatside of life' in a campaign by The Secret Little Agency.

Jan 17, 2022

Oatly launches plant-based puppet mini-series

The UK campaign has been designed not to feel like an ad.

Nov 2, 2021

Oatly shows the true meaning of 'meta'

AD NUT's PICK OF THE WEEK: It's Oatly ads all the way down, as the brand creates the advertising equivalent of a matryoshka doll: An Instagram post that contains (count 'em) eight additional Oatly ads.