Ranjani Raghupathi
Sep 21, 2017

Non-alcoholic beverages: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Non-alcoholic beverages: Social-media marketing trends and top content

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the non-aloholic beverage industry.

Trending topics

Using Unmetric Discover, we found topics and hashtags brands from the food and beverage industry are using. 

Top Performing Facebook Content (August 1 through September 10)

1. Vita Coco Taiwan
Engagement Score – 1,000

2. Fanta Indonesia
Engagement Score – 1,000

3. Lipton Ice Tea Malaysia
Engagement Score – 1,000

4. Gatorade India
Engagement Score – 1,000


Top Performing Twitter Content (August 1 through September 10)

1. Fanta Japan
Engagement Score – 1,000

2. Coca-Cola Korea
Engagement Score – 1,000

3. Maaza India
Engagement Score – 1,000



On average, the brands in Food/Beverage Industry from Asia, posted 352 videos and 1,147 images. We also noticed that 'Rise' filter was used most often, while 'Willow' engaged best.

Top Performing Instagram Content (August 1 through September 10)

1. Raw Pressery India
Engagement Score – 945

2. Himalayan India
Engagement Score – 984

3. Pocari Singapore
Engagement Score – 885

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.  

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Campaign Asia

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