The ad, created by Neuron/Campaigns & Grey Philippines, focuses on the seafood flavour product line, presenting the very essence of the Japanese culture, which translates to quality assurance.
Haiku is a Japanese form of poetry. From the soundtrack, art direction and clothing design, the animation is designed to be “simple, tranquil, fluid and nothing flashy”, according to the creative team.
In a society that pushes for convenience yet still insists on quality, Nissin uses its Japanese heritage to differentiate itself in the instant noodle category.
Translated synopsis:
I do not need to gaze upon her blue waters.
I do not need to dive into her deep world.
I have tasted the riches of the ocean.
I drowned in the delicious taste of Nissin Seafood.
From Nissin
Credits:
Project Haiku
Client Nissin-Universal Robina Corp.
Creative agency Neuron/Campaigns & Grey Philippines
Creative team Jun Ureta, Mags Sandoval, Jason Jumaquio
Managing director Boboy Consunji
Account servicing Donny Dingcong, Bianca Pascual
Producers Steve Vesagas, Lester Parulan
Production companies Production Village, Underground Logic
Director Stephen Ngo
Exposure Television
Haiku is a Japanese form of poetry. From the soundtrack, art direction and clothing design, the animation is designed to be “simple, tranquil, fluid and nothing flashy”, according to the creative team.
In a society that pushes for convenience yet still insists on quality, Nissin uses its Japanese heritage to differentiate itself in the instant noodle category.
Translated synopsis:
I do not need to gaze upon her blue waters.
I do not need to dive into her deep world.
I have tasted the riches of the ocean.
I drowned in the delicious taste of Nissin Seafood.
From Nissin
Credits:
Project Haiku
Client Nissin-Universal Robina Corp.
Creative agency Neuron/Campaigns & Grey Philippines
Creative team Jun Ureta, Mags Sandoval, Jason Jumaquio
Managing director Boboy Consunji
Account servicing Donny Dingcong, Bianca Pascual
Producers Steve Vesagas, Lester Parulan
Production companies Production Village, Underground Logic
Director Stephen Ngo
Exposure Television
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