The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.
Company denies deliberate action, and vows to be more attuned to diversity issues.
The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
"Firstly, we collected an enormous amount of slurping sound data."
More amusement from everyone's favourite noodle brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins