nissin
Jan 30, 2019
Naomi Osaka’s value for Nissin
The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.
Jan 24, 2019
Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
Company denies deliberate action, and vows to be more attuned to diversity issues.
Sep 10, 2018
Nissin, Wowow, Citizen benefit from Naomi Osaka’s humble victory
The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
Dec 20, 2017
Private View: Reactions to Uber, Samsung, Nissin ads
Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads
Oct 23, 2017
Nissin invents a fork to quash offensive noodle-slurping noises
"Firstly, we collected an enormous amount of slurping sound data."
Jul 3, 2017
Nissin trumpets white mystery meat for its anniversary
More amusement from everyone's favourite noodle brand.
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