Staff Reporters
Oct 8, 2010

Nissan signs up sponsorship deal for OCBC Cycle Singapore 2011

SINGAPORE - Tan Chong Motor Sales, the exclusive distributor of Nissan passenger and light commercial vehicles in Singapore, has signed up as the naming rights partner for the largest and most popular ride during OCBC Cycle Singapore, The Challenge (40km) ride.

Nissan signs up sponsorship deal for OCBC Cycle Singapore 2011

The unique partnership will see “The Nissan Challenge (40km)” feature in the third installment of Singapore’s premier mass participation cycling event.  In 2010, more than 5,400 cyclists took to the streets during this event alone.

“OCBC Cycle Singapore provides a great platform to showcase The Nissan Crossovers, which are the perfect sports utility vehicles for people who enjoy a healthy, outdoor lifestyle,” said Ron Lim,
general manager, Tan Chong Motor Sales Pte Ltd.

He said that the public will be able to get up close with our Qashqai, Qashqai+2, Murano and the all-new Juke models during the event.

Chris Robb, managing director of Spectrum Worldwide, event owner and organiser of OCBC Cycle Singapore said, "It’s fantastic to see Nissan recognise OCBC Cycle Singapore as a powerful marketing vehicle for its brand."

He added: "The event has grown tremendously since 2009 and with partners like Nissan it’s set to return even bigger and better in 2011.”

More sponsors are expected to be announced in the near future.

Related Articles

Just Published

2 hours ago

2023 Cannes Contenders: UltraSuperNew picks top ...

The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.

3 hours ago

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart

Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.

3 hours ago

Campaign's Agency of the Year 2023 open for entries

APAC’s most prominent agency awards return for its 30th year of celebration with brand new categories. Check out the key details here.