Simon Gwynn
Mar 15, 2021

Nike salutes the strength of pregnant women in new film

The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe

Nike salutes the strength of pregnant women in new film

Nike is advertising its first dedicated maternity collection with a film paying tribute to the extraordinary strength women demonstrate during pregnancy.

Created by Wieden & Kennedy, “The toughest athletes” features more than 20 women across various stages of pregnancy and the postpartum period.

They include tennis player Serena Williams, US soccer star Alex Morgan and British runner Perri Shakes-Drayton, along with everyday female athletes from countries including the UK, US, Singapore, France, Australia and Jamaica.

It was created by Molly Wilkof and Derek Lui, and compiled from more than 22 hours of footage filmed by the women featured and their friends and family, with each respective shot directed remotely over Zoom.

Nike’s new collection, Nike (M), is available now in North America, Europe and Africa, with a release set to follow in Asia Pacific and Latin American markets later this year. Nike has also partnered with pre- and postnatal exercise expert Jane Wake to create four audio guided workouts specifically for motherhood in the Nike Run Club app.

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

Stella Artois bares all in Unfiltered campaign

The 30-second TV spot is certainly cheeky, in more ways than one.

9 hours ago

OMG promotes Chloe Neo to Singapore CEO

Neo has been with the group for 14 years, most recently as Singapore COO.

9 hours ago

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to ...

The platform connects emerging musical talent including British singer-songwriter Griff.

9 hours ago

Next15 swoops in to agree surprise $387m takeover ...

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT.