Jin Bo
Sep 16, 2010

Nike marketing director caught in Chinese football scandal

BEIJING – Chinese media reports have today confirmed that Nike China’s marketing director Li Tong was taken into custody earlier this month following an investigation into a series of scandals that have shaken the country's football industry.

Nike marketing director caught in Chinese football scandal

Nike China confirmed with the Shanghai-based Xinmin Evening News that Li "has been absent since 8 September", saying it did not have any further comments.

Li, an American green card holder and famous hurdler in the 90s, has been released, according to the report.

China Radio International reported today that the police in East China's Liaoning Province, which is in charge of the investigation, confirmed that Li had been taken to Shenyang. The report also claims Nike might have secured their US$200 million football sponsorship contract by bribing senior officials at the China Football Association (CFA).

Adidas became the sponsor of the national football team in 2003 through a six year contract worth US$500 million. In 2009, Nike scooped the contract at a much lower bidding price, leading to widespread speculations.

The investigation into the country's football circle, which started last year, has involved a dozen senior officials from CFA and certain football clubs, including former CFA heads Xie Yalong and Nan Yong.

Related Articles

Just Published

6 hours ago

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

7 hours ago

Heineken trusts Korean football fans with keys to ...

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

8 hours ago

Woolley Marketing: How much transparency is too ...

Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.

8 hours ago

Publicis Japan bolsters creative leadership with ...

EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.