Nike extends commercial engagement with AFC

AFC is the governing body for Asian football.

“Nike believed in the potential of Asian football and our alliance started in 2005," said Zhang Jilong, acting president of the AFC. "Nike’s commitment is a good testimony to the great appeal of AFC tournaments as a superior marketing platform.”

The agreement includes all AFC national competitions, including the AFC Asian Cup, the qualifying tournaments for the 2014 FIFA World Cup, 2016 Olympic Games and the AFC Club programme.

“It is a great pleasure to renew our relationship with Nike on behalf of Asian football," said Nick Mould, president, East Asia, of World Sport Group, AFC’s marketing partner. "Since the beginning of their engagement with the AFC, Nike have been a proactive and innovative partner and we look forward to continuing to work closely together.”