May 31, 2012

Agencies serve marketing forehand for French Open tennis tournament

BEIJING - Havas Sports & Entertainment is conducting experiential sports marketing for fans of the French Open in China, while in Hong Kong Maxus is running an interactive execution for Longines, one of the tennis event's official sponsors.

May 18, 2012

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ordinary people in China and continue to capitalise on its involvement with the 2008 Beijing Olympic Games.

May 17, 2012

Nike extends commercial engagement with AFC

SINGAPORE - Oregon-based athletic apparel designer NIKE has extended its commercial engagement with the Asian Football Confederation (AFC), as an official partner.

May 9, 2012

TalkSPORT radio aims to reach sports fans across Asia

ASIA-PACIFIC - UK-based talkSPORT, which boasts 3.2 million listeners in its home country and owns the broadcasting rights for the Barclays Premier League for the next four seasons, has announced its intention to partner with broadcasters across Asia.

Apr 24, 2012

Top 10 sports TVCs

To coincide with Campaign's Sports Marketing Report, here is a round-up of what we think are some of the best sports commercials to hit our screens. Watch Lance Armstrong, Michael Jordan and Wayne Rooney, among other great sporting heroes, being funny, inspirational or just very good at what they do.

Apr 24, 2012

INTERVIEW: Sports marketing offers brands far more than halo effect

Jim Glover, chief executive officer of Chime Sports Marketing, talks about the opportunities sports sponsorships offer to brands—well beyond the day of the game.