Staff Reporters
Nov 25, 2015

New Business League: September 2015 update

No movement among top three players as Y&R and Mindshare climb to fourth position.

New Business League: September 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Lodha Group, Lion Aus, HubSpot Aus, Sprite India 66.7 Midea Int’l HK 60.6
2 2 McCann WG Nexen Korea, Wyeth China, Nippon China 56.4 Lipitor Indo 51.1
3 3 DDB Pears Skincare APAC, Dheeraj Realty India, Dubli.com 42.6 ICICI Lombard In 36.6
4 5 Y&R Dangdang.com, AIG Japan, BMW Japan, ME Bank Aus 41.7 AGL Energy Aus 34.2
5 4 JWT Asus China, TUI India, Nirmal Lifestyle In, Tango Media 39 AKUH Pakistan 33.4
6 8 Leo Burnett iSelect Aus, Tigerair Sg (social), China Airlines Taiwan 32 Anta China 27.8
7 7 BBDO Midea Int’l HK, Singha Beer Thai, Cambodia Beer Thai 32.7 Tung Ho Steel Tw 27.2
8 6 Dentsu Wanglaoji China, Dongfeng Nissan, Wooricard Korea 31 Moët Henn Tw 26.6
9 9 Publicis Qihoo360 India, Estée Lauder China, Tencent China 24.2 Cebu Pacific Phil 19.4
10 10 Lowe Tata Glb Bev India, TVS Sport India, Mobizz India 20.1 Laughing Cow 16.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Mondelez APAC, Xiwang China, Sistema India 49.2 BMW China 40.6
2 2 Starcom MV Citigroup APAC, Visa APAC, BMW China, Courts Malaysia 35.6 Novartis OTC Glb 32.3
3 3 PHD Unilever Australia, GSK ANZ, Ikano Malaysia 26.5 Jenny Craig Aus 24.4
4 6 Mindshare General Mills APAC, Lee Kum Kee Cn, Kellogg’s Pakistan 29.9 Maxis Malaysia 21.6
5 4 OMD Apple HK (digital), Cigna HK, Thai Health Promotion 29.6 Sentosa 20.8
6 5 Dentsu Media Acura China, Toyota China, Amway HK 20.9 Sands Cn (digital)  19.4
7 7 MediaCom Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn     17.7  EA Games global 12.5
8 9 Havas Media Atomic Search Aus, MOT Indonesia, Canon Singapore 15.6 Aeroflot Cn 9.7
9 10 Vizeum Krungthai Bank, Srei India, BioConnexion Malaysia 14.9 Jet Airways India 9.5
10 11 UM Sime Darby APAC, LF Corp Korea, Mobile Sure Thai 13.3 Tempur Japan 6.8

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Wieden & Kennedy Nurofen APAC
2 BBDO Midea International Hong Kong 
3 DDB Pears Skincare APAC
4 Leo Burnett iSelect Australia
5 Blast Radius Lenovo (digital) APAC
6 FCB Bosch Power Tools Asia
7 Lowe TVS Sport India
8 Dentsu Wanglaoji China
9 Publicis Qihoo360 India
10 Y&R Dangdang.com China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Mindshare General Mills APAC
2 Carat Mondelez APAC
3 Starcom MediaVest Citigroup APAC
4 Initiative Maxis Malaysia
5 Carat Xiwang China
6 ZenithOptimedia Singapore Airlines APAC
7 Universal McCann Sime Darby Motors APAC
8 Mindshare SmarTone-Vodafone Hong Kong
9 MEC Calvin Klein China
10 Havas Media Atomic Search Australia

 

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