Staff Reporters
Mar 6, 2018

New Business League: January 2018 update

Publicis Worldwide and Wavemaker are quickest off the blocks.

New Business League: January 2018 update


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses
Estimated overall YTD revenue (US$m)
1 8 Publicis Mercedes-Benz Global, Friso China Project, UBS Hong Kong Project 29.2   29.2
2 1 Ogilvy Changi Airport Group Singapore, Pizza Hut Singapore, Pizza Hut Taiwan Project 26   26
3 7 Leo Burnett Abbott nutrition China, Emirates Airlines Australia, China Mobile China 12.1   12.1
4 2 Isobar FMCG Client China 6.2   6.2
5 6 Dentsu Subway Singapore, Land Transport Authority Singapore, Discovery Jeet India Project 3.4   3.4
6 5 DDB McDonalds Australia, National Hearing Care Australia, NH Hanaro Market Korea 3.3   3.3
7 3 McCann WorldGroup Vichy Cosmetics Global, National Mission for Clean Ganga India Project, Samsonite China Project 3.1   3.1
8 9 Saatchi & Saatchi Kraft-Heinz(Planters/Heinz/Master) China Project, Sands China Project, CosBeauty China 3   3
9 - R/GA Shiseido Japan digital, Dorchester Collection Global Digital 2.1   2.1
10= 4 J Walter Thompson Haldiram Bhujiawala Ltd India, Benesse Taiwan Project 1.9 Abbott - Pediasure Singapore 1
10= 17 Grey Group Bose Global 1   1


New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses
Estimated overall YTD revenue (US$m)
1 9 Wavemaker SAIC/Roewe China, SAIC/MG China, Vodafone New Zealand 11.5 Cycle & Carrage Singapore 9.5
2 10 Vizeum 2Go Philippines, Maquarie University Australia, Fossil South Korea 7.1 Amplifon (Bay Audiology) New Zealand 7
3 4 Carat Dumex Thailand, ZEE5 India, Sansiri Thailand 7.2 Nissan Australia 6.2
4 18 Zenith GAC Group China, Betadine Throat Spray Thailand Project 5.1 Central Watson's Thailand 4.6
5 6 Universal McCann Coca-COLA Philippines, AGL Australia, H&M Hong Kong 5 Wellcome Hong Kong 3.6
6 11 OMD Wellcome Hong Kong, Nissan Australia, Alpro Israel 3.4 H&M Hong Kong 2.6
7 7 Havas Media Cycle & Carrage Singapore, Weltmeister Motor China, Emirates Australia 2.6 Maquarie University Australia 2.2
8 2 MediaCom Bose Global, PT Hartono Istana Technology Indonesia, PT Mayora Indah Tbk Indonesia 2.1   2.1
9 - Essence Tigerair Australia 0.3   0.3
10 5 Initiative Marrybrown Malaysia, Cambert & Nuvanta Malaysia, M&G Invertment Hong Kong 0.2   0.2


Agency Account Area
Publicis Mercedes-Benz Global
Leo Burnett Abbott Nutrition China
Ogilvy Changi Airport Group Singapore
Leo Burnett Emirates Airlines Australia
R/GA Shiseido (Digital) Japan
Leo Burnett China Mobile China
McCann WorldGroup Vichy Cosmetics Global
Publicis Friso (Project) China
Merkley+Partners Land O’Frost India
MullenLowe Group Bajaj Discover India


Agency Account Area
Zenith GAC Group China
Wavemaker SAIC/Roewe & MG China
Universal McCann Coca-Cola Philippines
Wavemaker Vodafone New Zealand
Mindshare Tesco Thailand
Wavemaker Bank of Communications China
OMD Wellcome Hong Kong
Carat Dumex Thailand
Wavemaker YOHO (Planning) China
Universal McCann AGL Australia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to

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