CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses |
Estimated overall YTD revenue (US$m)
|
|---|---|---|---|---|---|---|
| 1 | 8 | Publicis | Mercedes-Benz Global, Friso China Project, UBS Hong Kong Project | 29.2 | 29.2 | |
| 2 | 1 | Ogilvy | Changi Airport Group Singapore, Pizza Hut Singapore, Pizza Hut Taiwan Project | 26 | 26 | |
| 3 | 7 | Leo Burnett | Abbott nutrition China, Emirates Airlines Australia, China Mobile China | 12.1 | 12.1 | |
| 4 | 2 | Isobar | FMCG Client China | 6.2 | 6.2 | |
| 5 | 6 | Dentsu | Subway Singapore, Land Transport Authority Singapore, Discovery Jeet India Project | 3.4 | 3.4 | |
| 6 | 5 | DDB | McDonalds Australia, National Hearing Care Australia, NH Hanaro Market Korea | 3.3 | 3.3 | |
| 7 | 3 | McCann WorldGroup | Vichy Cosmetics Global, National Mission for Clean Ganga India Project, Samsonite China Project | 3.1 | 3.1 | |
| 8 | 9 | Saatchi & Saatchi | Kraft-Heinz(Planters/Heinz/Master) China Project, Sands China Project, CosBeauty China | 3 | 3 | |
| 9 | - | R/GA | Shiseido Japan digital, Dorchester Collection Global Digital | 2.1 | 2.1 | |
| 10= | 4 | J Walter Thompson | Haldiram Bhujiawala Ltd India, Benesse Taiwan Project | 1.9 | Abbott - Pediasure Singapore | 1 |
| 10= | 17 | Grey Group | Bose Global | 1 | 1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses |
Estimated overall YTD revenue (US$m)
|
|---|---|---|---|---|---|---|
| 1 | 9 | Wavemaker | SAIC/Roewe China, SAIC/MG China, Vodafone New Zealand | 11.5 | Cycle & Carrage Singapore | 9.5 |
| 2 | 10 | Vizeum | 2Go Philippines, Maquarie University Australia, Fossil South Korea | 7.1 | Amplifon (Bay Audiology) New Zealand | 7 |
| 3 | 4 | Carat | Dumex Thailand, ZEE5 India, Sansiri Thailand | 7.2 | Nissan Australia | 6.2 |
| 4 | 18 | Zenith | GAC Group China, Betadine Throat Spray Thailand Project | 5.1 | Central Watson's Thailand | 4.6 |
| 5 | 6 | Universal McCann | Coca-COLA Philippines, AGL Australia, H&M Hong Kong | 5 | Wellcome Hong Kong | 3.6 |
| 6 | 11 | OMD | Wellcome Hong Kong, Nissan Australia, Alpro Israel | 3.4 | H&M Hong Kong | 2.6 |
| 7 | 7 | Havas Media | Cycle & Carrage Singapore, Weltmeister Motor China, Emirates Australia | 2.6 | Maquarie University Australia | 2.2 |
| 8 | 2 | MediaCom | Bose Global, PT Hartono Istana Technology Indonesia, PT Mayora Indah Tbk Indonesia | 2.1 | 2.1 | |
| 9 | - | Essence | Tigerair Australia | 0.3 | 0.3 | |
| 10 | 5 | Initiative | Marrybrown Malaysia, Cambert & Nuvanta Malaysia, M&G Invertment Hong Kong | 0.2 | 0.2 |
TOP 10 APAC CREATIVE WINS (JANUARY)
| Agency | Account | Area |
|---|---|---|
| Publicis | Mercedes-Benz | Global |
| Leo Burnett | Abbott Nutrition | China |
| Ogilvy | Changi Airport Group | Singapore |
| Leo Burnett | Emirates Airlines | Australia |
| R/GA | Shiseido (Digital) | Japan |
| Leo Burnett | China Mobile | China |
| McCann WorldGroup | Vichy Cosmetics | Global |
| Publicis | Friso (Project) | China |
| Merkley+Partners | Land O’Frost | India |
| MullenLowe Group | Bajaj Discover | India |
TOP 10 APAC MEDIA WINS (JANUARY)
| Agency | Account | Area |
|---|---|---|
| Zenith | GAC Group | China |
| Wavemaker | SAIC/Roewe & MG | China |
| Universal McCann | Coca-Cola | Philippines |
| Wavemaker | Vodafone | New Zealand |
| Mindshare | Tesco | Thailand |
| Wavemaker | Bank of Communications | China |
| OMD | Wellcome | Hong Kong |
| Carat | Dumex | Thailand |
| Wavemaker | YOHO (Planning) | China |
| Universal McCann | AGL | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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