Staff Reporters
Oct 7, 2019

New Business League: August 2019 report

Ogilvy, DDB, Wunderman Thompson, Charm Group, Havas Media and Carat are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: August 2019 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
 (USD$m)
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
 (USD$m)
NO. OF
WINS
1 2 Ogilvy Mondelez Global, Nike Korea, Japan Airlines SEA 65.68 L.P.N DEVELOPMENT Thailand 63.73 199
2 1 DDB Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project 48.27   48.09 133
3 11 Wunderman Thompson Friesland Campina Thailand, Dominos Pizza Malaysia, Siam Amazing Park Thailand 43.32 Eucerin 41.85 116
4 3 Publicis Enovate China, Galderma China Project 42.52 DS China 41.36 158
5 6 Digitas Mondelez Global, Huawei China Project, UBS China Project 31.50   31.49 67
6 5 Leo Burnett CR Ng Fung China Project, Guotai Junan Hong Kong Project 26.20 CCB China 25.77 119
7 4 BBDO Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China 26.30 Fonterra Brands Australia 24.80 42
8 7 Dentsu Britannia Timepass India, DoorDash Australia, Kokuyo Camlin India 21.26 Liby China 18.09 133
9 8 Saatchi & Saatchi Prayagh Nutri India, Visit Victoria Australia, Lenovo thinkpad KV China Project 17.24 Mondelez India 17.19 56
10 9 FCB Reliance Smart India, Property Development Client Malaysia 14.40 GPI - Cavanders India 14.15 27

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD$m) NO. OF WINS
1 1 Mindshare Dyson Global, Friesland Campina Malaysia, Insurance Awareness Committee India 70.74 Kellogg's Australia 68.96 209
2 2 Wavemaker China Mobile, IG Markets Australia, Chubb Insurance Thailand 57.13 Vodafone Global 42.21 90
3 3 MediaCom Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz 34.23 Skechers India 31.52 90
4 4 OMD Sealy Australia, Skechers India, SNAP India 31.88 Pizza Hut Vietnam 29.14 68
5 5 denstu X Oplus Mobitech India, Honda Cars, Oppo Mobiles India 23.90 Enesis Group - Soffell Thailand 21.82 188
6 6 Universal McCann Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines 20.06 PPG Industries Inc. Australia 18.56 38
7 7 Spark Foundry MGA Australia, The Today Business Australia, Australian Unity Australia 15.63   15.63 15
8 9 Charm Group Volkswagen Group China, Chang Ba China 12.53   12.53 3
9 8 Havas Media Tripadvisor Global, Changi Airport Group Singapore, Tinder India, Yes24 Korea 11.49 Fico Cements Vietnam 9.93 40
10 13 Carat Vodafone Global, The South Australian Government 19.44 Super Retail Group Australia 7.72 92

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
Ogilvy Mondelez Global
Digitas Mondelez Global
Publicis Enovate China
Dentsu DoorDash Australia
TBWA IKEA Singapore
Ogilvy Nike Korea
Ogilvy JFOODO-Taiwan Sushi Japan
R/GA Schroeders Project APAC
Publicis Galderma China
AnalogFolk TAL  (Digital) Australia

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Carat Vodafone Global
Charm Group China Unicom (Digital) China
MediaCom Sony Electronics China
Havas Media Tripadvisor Global
Mindshare Dyson Global
Mindshare Friesland Campina Malaysia
MediaCom Jollibee Philippines
Initiative LEGO Australia
Initiative Deliveroo Glbl ex UK
Mediacom GOQii’s India Health Quiz  India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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