CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (USD$m) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (USD$m) |
NO. OF WINS |
1↑ | 2 | Ogilvy | Mondelez Global, Nike Korea, Japan Airlines SEA | 65.68 | L.P.N DEVELOPMENT Thailand | 63.73 | 199 |
2↓ | 1 | DDB | Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project | 48.27 | 48.09 | 133 | |
3↑ | 11 | Wunderman Thompson | Friesland Campina Thailand, Dominos Pizza Malaysia, Siam Amazing Park Thailand | 43.32 | Eucerin | 41.85 | 116 |
4↓ | 3 | Publicis | Enovate China, Galderma China Project | 42.52 | DS China | 41.36 | 158 |
5↑ | 6 | Digitas | Mondelez Global, Huawei China Project, UBS China Project | 31.50 | 31.49 | 67 | |
6↓ | 5 | Leo Burnett | CR Ng Fung China Project, Guotai Junan Hong Kong Project | 26.20 | CCB China | 25.77 | 119 |
7↓ | 4 | BBDO | Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China | 26.30 | Fonterra Brands Australia | 24.80 | 42 |
8↓ | 7 | Dentsu | Britannia Timepass India, DoorDash Australia, Kokuyo Camlin India | 21.26 | Liby China | 18.09 | 133 |
9↓ | 8 | Saatchi & Saatchi | Prayagh Nutri India, Visit Victoria Australia, Lenovo thinkpad KV China Project | 17.24 | Mondelez India | 17.19 | 56 |
10↓ | 9 | FCB | Reliance Smart India, Property Development Client Malaysia | 14.40 | GPI - Cavanders India | 14.15 | 27 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (USD$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (USD$m) | NO. OF WINS |
1 | 1 | Mindshare | Dyson Global, Friesland Campina Malaysia, Insurance Awareness Committee India | 70.74 | Kellogg's Australia | 68.96 | 209 |
2 | 2 | Wavemaker | China Mobile, IG Markets Australia, Chubb Insurance Thailand | 57.13 | Vodafone Global | 42.21 | 90 |
3 | 3 | MediaCom | Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz | 34.23 | Skechers India | 31.52 | 90 |
4 | 4 | OMD | Sealy Australia, Skechers India, SNAP India | 31.88 | Pizza Hut Vietnam | 29.14 | 68 |
5 | 5 | denstu X | Oplus Mobitech India, Honda Cars, Oppo Mobiles India | 23.90 | Enesis Group - Soffell Thailand | 21.82 | 188 |
6 | 6 | Universal McCann | Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines | 20.06 | PPG Industries Inc. Australia | 18.56 | 38 |
7 | 7 | Spark Foundry | MGA Australia, The Today Business Australia, Australian Unity Australia | 15.63 | 15.63 | 15 | |
8↑ | 9 | Charm Group | Volkswagen Group China, Chang Ba China | 12.53 | 12.53 | 3 | |
9↓ | 8 | Havas Media | Tripadvisor Global, Changi Airport Group Singapore, Tinder India, Yes24 Korea | 11.49 | Fico Cements Vietnam | 9.93 | 40 |
10↑ | 13 | Carat | Vodafone Global, The South Australian Government | 19.44 | Super Retail Group Australia | 7.72 | 92 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
Ogilvy | Mondelez | Global |
Digitas | Mondelez | Global |
Publicis | Enovate | China |
Dentsu | DoorDash | Australia |
TBWA | IKEA | Singapore |
Ogilvy | Nike | Korea |
Ogilvy | JFOODO-Taiwan Sushi | Japan |
R/GA | Schroeders Project | APAC |
Publicis | Galderma | China |
AnalogFolk | TAL (Digital) | Australia |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Carat | Vodafone | Global |
Charm Group | China Unicom (Digital) | China |
MediaCom | Sony Electronics | China |
Havas Media | Tripadvisor | Global |
Mindshare | Dyson | Global |
Mindshare | Friesland Campina | Malaysia |
MediaCom | Jollibee | Philippines |
Initiative | LEGO | Australia |
Initiative | Deliveroo | Glbl ex UK |
Mediacom | GOQii’s India Health Quiz | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].