Staff Reporters
Oct 5, 2015

New Business League: August 2015 update

In the latest update of R3's New Business League, Dentsu climbs in creative and Carat hangs on in media while the competition reshuffles.

New Business League: August 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  YTD Revenue (US$m) Recent losses YTD nett rev (US$m)
1 1 Ogilvy Adani Reality India, CJ Lion Korea, HK Land 57.9 Incredible India 54.2
2 2 McCann WG Nexen Korea, Wyeth China, Nippon China 56.4 Lipitor Indo 51.1
3 3 DDB Sydney Opera House Aus, Dheeraj Realty India, Dubli.com 41 Audi Australia 35.6
4 4 JWT Asus China, Ministry of Labor Taiwan project, Exide project 36.3 AKUH Pakistan 30.7
5 6 Y&R Gamevil Japan, Mead Johnson China, VisitBritain China 35.3 AGL Energy Aus 27.8
6 9 Dentsu Acura China, Ferrero Aus Project, Dr Oetker Aus 27.7 Moet Henn Twn 23.6
7 5 BBDO Laneige Korea, Visa Japan, IDEA Japan 28.5 Tung Ho Steel 23.1
8 7 Leo Burnett HDFC Bank India, Liepin.com China, Double Tree Hilton Aus 23.3 Anta Sportswear 19.7
9 8 Publicis P&G, EverGrande China, Ferrero 22.5 Cebu Pacific Phil 17.7
10 10 Lowe Mantena Tech India, Tata Glb Bev India, GCPPL India 18.8 Laughing Cow 15.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency  Wins  YTD revenue (US$m) Recent losses YTD nett rev (US$m)
1 1 Carat Beiersdorf HK, Evergrowing Bank Cn, Supercell Taiwan 37.3 BMW China 28.6
2 3 Starcom MV BMW China, Visa Global, Bluebell Hong Kong 30.7 Novartis OTC 27.1
3 4 PHD Unilever Aus, GSK ANZ, Ikano Malaysia 29 Jenny Craig Aus 27
4 2 OMD Apple HK(Digital), Cigna HK, Magnetic Asia HK 29.3 Visa Global 20.7
5 7 Dentsu Media AKA Aus, Funtastic Aus, Hotels.com Aus 15.8 Sands(Digital) Cn  14.2
6 6 Mindshare Lee Kum Kee China, Kellogs Pakistan, F&N Dairies Thai 18.6 Unilever Aus 13.3
7 5 MediaCom Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn 17.5 EA Games Global 12.4
8 10 ZenithOptimedia SIA Global, Fan Li Wang China, Line China(Planning) 15.1 Changi Airport Sg 11.5
9 9 Havas Media EA Games Global, NTUC FairPrice Sg, Club My Cab India 15.2 Aeroflot China 9.3
10 8 Vizeum BBC Aus, Ministry of Health & Welfare Twn, Scholl Thai 14.3 Jet Airways India 8.9

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank Agency Account Market
1 Dentsu Acura China
2 McCann WG Nexen Project Korea
3 Leo Burnett HDFC Bank India
4 Y&R GAMEVIL Project Japan
5 Lowe Mantena Technologies Project India
6 Publicis EverGrande China
7 Dentsu Ferrero Project Australia
8 Y&R Mead Johnson China
9 Publicis Ferrero Project China
10 JWT Asus China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank Agency Account Market
1 Starcom MediaVest Visa Global
2 PHD Unilever Australia Australia
3 PHD GSK ANZ
4 ZenithOptimedia Singapore Airlines Global
5 ZenithOptimedia Fan Li Wang China
6 Mindshare Lee Kum Kee China
7 Carat Beiersdorf Hong Kong
8 Maxus Motorola Global
9 Havas Media EA Games Global
10 Universal McCann Sime Darby Malaysia

 

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